How social media fits into the world of retail marketing may seem obvious, but in reality Facebook, Pinterest, YouTube and Instagram each requires a program that suits its strengths and weaknesses. Twitter is a “discussion based” while Pinterest and Instagram are “visual” media. Facebook embraces word and messages, while YouTube provides the opportunity to tell complete stories in sound and video.
Our new social media client, “Just for KiiX” provides a product for women’s high heels that can be affixed “invisibly” to the heel to protect it from scrapes, chips and breakage. With women's shoes sometimes costing several hundred dollars, the product is an inexpensive way of protecting shoes and the investment.
As an introduction to the social media campaign, RAD conceived and produced a YouTube video to be shared between various social media. The series, entitled “Shoe Tunes” is a series of condensed, or mashed up versions of songs related to shoes, that are coupled with the latest trends in high heels and boots, or with unusual or fantastic shoes that capture the imagination of heelaphiliacs.
Click below to view the inaugural video featuring a segment of the Kirsty MacColl classic “In These Shoes.”
Click below to view the :30 Halloween spot created for social media.
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